DWDana WhitfieldFractional CFO
FAQ

How this actually works.

The questions founders ask before bringing me in — time, money, structure, and fit.

How it works
  • A fractional CFO is a seasoned finance leader who works with you part-time, embedded in your company, for a fraction of the cost and commitment of a full-time hire. You get real CFO judgment — fundraising, FP&A, runway, board reporting — without a $400K salary and equity package. For most Series A–B startups, that’s exactly the right amount of CFO.

  • The fractional retainer is typically 4–8 days a month, on a 3-month minimum that then goes month-to-month. Interim coverage is heavier — 12–20 days a month for a defined term. Advisory is lighter, 1–2 days. The right cadence comes out of the discovery call; I’d rather size it correctly than oversell it.

  • Fractional is an ongoing part-time relationship — I’m your CFO a few days a month, indefinitely. Interim is full (or near-full) coverage for a defined gap — usually a CFO departure, a transaction, or a restructuring — where you need a senior seat held until the permanent leader arrives. Same person, different intensity and duration.

  • Yes, if you want me to. I’ve prepared and presented in 20+ board meetings. Some founders want me in the room owning the finance section; others want me to build it and brief them so they present. Either works — it’s your company and your relationships.

  • I’m system-agnostic and meet you where you are — QuickBooks or NetSuite for the books, modeling in Excel/Google Sheets or a dedicated FP&A tool (Mosaic, Pigment, Causal), and whatever you use for cap table and data room. If your stack needs an upgrade, I’ll recommend and set it up.

Pricing
  • Fractional engagements run roughly $8K–$15K/month depending on days and scope; interim is $20K–$32K/month for near-full-time coverage; advisory is $3K–$6K/month; fixed-scope projects are $15K–$45K. You get a clear scope and fee in writing after the discovery call, before any work begins. These are indicative bands for this template.

  • For early-stage clients, a portion of the fee can be offset with advisory equity (typically a small option grant on a standard advisor agreement) — but I don’t work for equity alone. Alignment matters, and so does keeping the relationship clean. We discuss the mix case by case.

Working together
  • Everything is covered by an NDA before we share numbers, and I deliberately keep only 3–4 active clients at a time — never two that compete. Your financials, cap table, and board materials are handled with the same discretion I’d expect as a founder.

  • Remote-first, across US time zones, with on-site time for board meetings, the kickoff, and key raise milestones when it helps. Most of the work — modeling, reporting, async strategy — happens remotely, which is part of how the economics work.

  • You’re likely a fit if you’re a venture-backed startup somewhere between seed and Series C, facing a raise, a runway problem, a visibility gap, or a board that wants more. If you’re pre-revenue and pre-funding, or a large company that needs a full-time CFO, I’ll point you to a better option on the call.

Let’s talk

Bring me in before the round.

A 30-minute discovery call — direct, no pitch. We’ll talk through where you are, what hurts, and whether I’m the right fit. If I’m not, I’ll tell you who is.