DWDana WhitfieldFractional CFO
FP&A

FP&A & Financial Modeling

A single source of truth you can actually steer by.

FP&A & Financial Modeling

I build real FP&A from whatever you have today: a driver-based model, a clean monthly close, and dashboards that answer “how are we doing?” in one glance.

For: Teams flying blind — spreadsheets that disagree, no forecast, slow close.

You probably need this if…

  • Three spreadsheets, three different answers
  • No rolling forecast
  • Month-end close takes two weeks
  • You can’t tie spend to a plan
  • Decisions feel like guesses

What I deliver

  • Driver-based operating model
  • Monthly close & variance analysis
  • KPI & unit-economics dashboards
  • Annual budget & rolling forecast
  • Systems: stack selection & setup
Questions

Common questions

Often paired with

Related workstreams

Cash & Runway

Know exactly how many months you have — and how to add more.

A 13-week cash model, a ruthless but surgical spend review, and a runway plan you can defend to a board without flinching.

How this works →

Board Reporting

A board package investors respect — and a CFO in the room.

I build the reporting cadence, write the board deck’s finance section, and (when you want) present it — so your board meetings build confidence instead of burning it.

How this works →
Let’s talk

Bring me in before the round.

A 30-minute discovery call — direct, no pitch. We’ll talk through where you are, what hurts, and whether I’m the right fit. If I’m not, I’ll tell you who is.