DWDana WhitfieldFractional CFO
Marketplace · Series B

40% faster monthly close.

Built FP&A from zero — driver-based model, KPI dashboards, and a board package the investors actually trusted.

Two-sided marketplace — Marketplace
−40%
Close time
±5%
Forecast accuracy
1
Source of truth
12 mo
To an in-house team
The challenge

Post–Series B with $30M in the bank, three spreadsheets that disagreed, and a board frustrated by inconsistent reporting. No FP&A function existed.

What I did
  • Stood up a single driver-based operating model
  • Cut month-end close from two weeks to under five days
  • Built KPI and cohort dashboards for both sides of the market
  • Hired and coached the first FP&A analyst to own it
Engagement · FractionalDuration · 10 months
For the first time our board meetings were boring — in the best way. The numbers held up, and Dana built the analyst who now owns it all.
CCEO
Two-sided marketplace

Illustrative results for this template — representative, not a guarantee of future outcomes.

Could this be your story? Book a call →All results
Let’s talk

Bring me in before the round.

A 30-minute discovery call — direct, no pitch. We’ll talk through where you are, what hurts, and whether I’m the right fit. If I’m not, I’ll tell you who is.